Hyderabad-based mobile messaging advertising network provider, SinglePoint announced that it has clicked deals with four VAS service providers namely Netcore, SMScountry (160by2), Ohana Media and Integrid Media.

SinglePoint claims that the new deals will increase its inventory by 50 million from the existing figure of 20 million.

“We see a tremendous pent-up demand for SMS advertising, from a wide range of mobile players,” said Gowri Shankar, CEO, SinglePoint. “Based on the reaction from the marketplace, it is clear that SMS is a critical channel for advertisers to expand their reach and for bulk SMS providers and other publishers to generate revenues from the growing streams of SMS messages broadcast to their audiences.”

“Advertisers feel the need to control the waste of advertising dollars by reaching out to their target audience at minimal cost. With better creativity and understanding of the medium, mobile advertising and SMS marketing in particular can be the game changer. We are very happy to work with SinglePoint who have brought in a new dimension for advertisers to use the prime opt-inmessaging real estate created by Netcore (MyToday)”, said Abhijit Saxena, CEO, Netcore (MyToday).  “As our network of subscribers grows, so too does the opportunity for us to offer inventory to advertisers through SinglePoint, on the world’s most responsive medium” said Satya Kalyan, CEO of 160by2.

“Working with SinglePoint has allowed us to greatly extend reach and target our advertisements to the most desirable audiences,” said Anil Misra, CEO of Integrid Media.  “SMS has proven to be a highly effective medium, prompting response rates and engagement beyond what we typically see in digital advertising” said Shameek Chakravarty, Co-Founder & COO of Ohana Media.