Mobile media player, Affles announced a free upgrade for its Pinch iMessenger app that integrates three activities namely messaging, location-based mobile social networking and social leader-board contests.

Anuj Khanna, CEO, Affle (P) Ltd says, “Pinch iMessenger, launched last month, has been developed with the vision of providing consumers with a brilliant platform for engagement. Smart phone users worldwide, a large section of whom are young and affluent, will see Pinch as a comprehensive messaging alternative to SMS. They will find in it a common place to meet likeminded people, set up and plan social activities. The integration of the social leaderboard concept in the messaging platform further increases consumer enjoyment and involvement. The Pinch iMessenger upgrade is a major step forward towards the fulfillment of this vision.” 

The new upgrade is called the Pinch iMessenger Version 1.3.15 and offers more than 450 emoticons via the ‘Emoji’ icon on the dashboard.

Charles Yong, Director, Product Development, Affle Pte Ltd comments, “We have made these upgrades by acting upon loads of feedback received from the various app users’ contact points created by us. These include our websites, our Facebook page and our presence on Twitter. Product development is a never-ending process and we shall continue to work towards increasing the robustness and the level of engagement of the Pinch iMessenger platform.”