Times Audience Network (TAN) announced a new tie-up with video advertising and analytics player, Tube Mogul to launch a new video advertising platform PlayTime in India.

The alliance plans to offer this platform to potential advertisers banking on the transparency the platform claims to offer.

Commenting on the partnership, Rishi Khiani, CEO, Times Internet Limited, said, “TubeMogul is the leader in online video measurement and video analytics.  The in-banner video solution completes TAN’s offering of providing advertisers with the best of online video brand solutions.”

Marc Galens, Vice-President, International, TubeMogul, said, “Online video viewership in India is growing at an astounding rate of 5.8% per month in 2010. The TAN is at the center of this growth, and we are excited to connect their advertisers with audiences in a new way.”