Tanla Mobile on Monday announced the launch of the Tanla Guide that aims to offer services and guidance to agencies and brands about how to design, launch and offer mobile marketing campaigns. The guide is aimed at providing information on the complexities of the increasingly critical communications channel and provides a clear, unbiased view of the current market.

According to a statement, the guide is being edited by mobile marketing guru Ms Helen Keegan who draws on the expertise of senior figures at O2, Vodafone, Admob and emerging media platforms.