MoVi and US-based Corpus will provide video-on-demand content to operators which can then be offered to broadband 3G subscribers. Initially the tie-up is targeting 7 markets in the Asian region.

The unicast content will be offered in the form of 300-second mobisodes. The content will be provided over an icon-based interactive application enabling the subscribers to choose content of their liking.

“The proposed MoVi-Corpus joint portfolio for the 3G media platform is a premium mix of video-on-demand and value added services, world’s first that stands to benefit all of the creators, operators and consumers in the digital value chain of convergence,” says Amit Dev, Co-founder,’ Third Generation Mobile Pvt. Ltd,’ the holding company of MoVi brand.

“This joint package truly leverages all the essential skillsets and learning by our experts for tailor-made solution strategy to match mobile media advertisers with specific client needs,” adds Sachin Tummala, co-founder of Corpus Media Labs.