Comviva, the global leader in providing mobile solutions beyond VAS, on Monday  launched of Hola!, a one stop shop application to access social networking sites such as Facebook and Twitter,  email as well as popular web feeds via the mobile phone.

This application will democratize social networking through mobile phones especially the avid networkers in the emerging markets.

Hola! is powered by Comviva’s award winning WebAxn, a cloud-based or network-based mobile application platform that enables service providers to develop and deploy applications and services on mass market handsets. Hola! is a standards-based solution that enables rapid and cost-efficient development, testing, deployment, management, distribution and marketing of a wide range of client, SMS & USSD based mobile applications.

“Given the viral nature of networking and messaging applications, there exists strong latent demand for an available, easy to use networking and communication service that extends access to popular networking apps across the entire mobile subscriber base. Operators in emerging markets need to act now to garner consumer mindshare, if they are to become a central player in the market for mobile social networking services”, said Arun Tanksali, Head, Mobile Lifestyle Solutions, Comviva, said 

“Hola! will deliver services to mobile operator customers that will further drive mobile data proliferation. On one hand, it will help operators with their business objective of enhanced customer experience and increased revenues. On the other hand, it will empower customers to experience handset agnostic, faster and instant social networking connect,” he added.

According to the latest study by eMarketer, there has been an increase in the number of users accessing the social networking sites on their mobile phones by 27% from 2010 to 2011 and sending emails via mobile by 34% from 2010 to 2011. Hola! will help the users to stay connected to the social networking websites without worrying about the cost and the network issues.