Bharti Airtel, a leading integrated telecommunications company with operations in 20 countries across Asia and Africa, has partnered with leading Value Added Services (VAS) provider Handygo Technologies Pvt. Ltd to launch ‘Behtar Zindagi’, a unique mobile based service for farming and allied communities across Rajasthan.

This innovative service will empower Airtel mobile customers (specifically across rural parts of the state) with the ability to use their mobile phones to receive comprehensive information and updates on a wide range of relevant topics including weather updates, mandi rates, live stocks, agriculture, fisheries, health, education and finance.

The ‘Behtar Zindagi’ service will leverage the simple and easy to use Interactive Voice Response (IVR) medium to communicate key information to subscribers, thus allowing them to leverage their mobile phones to plan their businesses and lead better lives.

Announcing the launch, Sudipto Chowdhury, CEO,  Rajasthan, Bharti Airtel said, “With over 1.45 crore  mobile customers, Bharti Airtel has the widest reach across Rajasthan, a large part of which comes from the rural parts of the state. Given this, we are well positioned to drive the role of the mobile platform as a key enabler and enricher of lives.

The launch of ‘Behtar Zindagi’ is in line with Airtel’s continued efforts towards launching services that are innovative, relevant and affordable for our customers. Backed by the technology and content expertise of Handygo, we are confident that this unique service will deliver valuable insights for farming and allied communities across Rajasthan thus furthering our ongoing efforts towards empowering the masses and enabling financial inclusion.”

Announcing the association, Praveen Rajpal, CEO, Handygo Technologies, said, “At Handygo we want to empower the rural segment through partnership with government organizations and NGOs helping them to reap the benefits of mobile telephony reducing the dependency of rural masses on agents for most basic information related to Agriculture, Commodity Prices, and Weather Forecast, Information on Inland Fisheries, Livestock, Health, Rural Finance and Education.