Paytm on Wednesday launched a shopping app with a revolutionary concept to bargain for a deal before one buys. The App features more than 100,000 items from 250 merchants.

 

With an eye to change the game in mobile commerce in India, the app features shopping in various categories including men, women, kids fashion and home furnishing along with mobile & DTH recharge options (which were already available on Paytm).

 

Available from Wednesday in the Apple iTunes App Store and from next week in the Google Play store, the new Paytm app will be available to all 6 Million Paytm mobile app users by the end of February.

 

The new Paytm app will provide real “over the counter” human shopping experience using a text messenger. One97 Communications (Paytm’s parent company) had acquired Plustxt messenger in 2013.

 

The shopping app also has an all new Paytm Cash Wallet for payments continuing with Paytm’s dedication to make mobile commerce friendly and easy for every user. Paytm Cash Wallet is a mobile prepaid payment option by which you can add cash from your bank / credit card and shop much faster on the mobile phone. Users can get cash back or refund from a merchant in Paytm Cash Wallet and use it across every item sold in the marketplace. This feature has been incorporated after a RBI license granted to Paytm.