Leveraging on the growing popularity of social networking, RockeTalk has introduced an easy-to-use Mobile 2.0 social application that can be accessed on any GPRS-enabled mobile.

While doing so, it has forged an exclusive collaboration with Indiatimes for ad sales & mobile content on its latest version, which offers photos, videos, send text & voice messages, multimedia content download for mobile as well as Instant Messenger (IM) chat features with Yahoo, Google Talk, MSN and AIM.

Referring to the tie-up as different from other tie-ups, President and COO, TIL, Sunil Rajshekhar said, “In this strategic relationship   both parties will leverage each others strengths. While RockeTalk can now reach out to the readymade pool of the vast Indiatimes network, the latter will have an add-on to its content sharing service.”

Indiatimes on the other hand will have the benefit of the next generation 3G services for Voice messages through data.

With a SMS saying rtalk to 58888 from a GPRS enabled handset and on download of the application; one can enjoy sharing photos, videos, sending text & voice messages to friends, chat on yahoo/gtalk etc.

In the initial phase, TIL will provide both premium content like RT, Wall paper, Videos, Full length songs, Games, Packs, Photo Gallery and text content including Jokes, Shaayari, News, Horoscopes, Cricket, Greetings, Search service and will follow it later on with content of Contests, Financial news, sports, Dating, Deals, Q&A, Search, Jobs, Simply marry, classifieds in the later stage.