Reliance Mobile and BBC World Service announced a strategic alliance to offer Live Audio services through R-World VAS platform

Reliance subscribers will be able to have access to Live radio services from BBC World Service with the content available in five different languages all seven days a week.

BBC World Service will offer news in English, which will switch to Hindi at 6.30am, 8.00am, 7.30pm and 10.30 pm; Tamil, at 09.15pm; Urdu, at 7.00am, 8.30 pm and 11.00pm, and Bangla, at 5.00 am, 6.00 am and 6.00pm.

Commenting on its partnership with BBC World Service, Krishna Durbha, Head - Business & Marketing, Value Added Services at Reliance Communications, said, “Radio is a very popular medium in rural India. Through this service we wanted to offer same experience to our customers in their preferred language. Introduction of this service is part of our strategy to provide innovative services in local languages.”

Indu Shekhar Sinha, Business Development Manager, BBC World Service India, adds, "We want to reach out to the widest possible audience across India, both linguistically and geographically, and this deal is part of that strategy.  We’re delighted to offer 24/7 live streaming radio on Reliance mobile phones; this new platform will help us provide even more for our listeners."

Reliance subscribers can access the BBC World Service Radio by dialing 51234378.