OnMobile Global Limited, entered the mobile market in Egypt by launching value added services (VAS) for Vodafone Egypt’s customers’. The rollout is part of a global deal between Vodafone and OnMobile to offer services such as Ring Back Tones and M-Radio to customers in emerging markets.

According to OnMobile, in a span of just 60 days, the service has doubled to 2.1 million subscribers and witnessed 2.6 million downloads, resulting in 30% revenue increase for Vodafone Egypt.

OnMobile is banking on music related ring bank tone (RBT) services to drive the usage and revenues. 

Arvind Rao, CEO, Chairman  & Co-founder, OnMobile said, “We are very excited about our debut in Egypt and the drastic increase in subscriber base is highly rewarding. The value addition generated by our VAS products bears testimony to our ability to innovate and our in-depth understanding of the markets we operate in. We look forward to introducing the entire gamut of our VAS portfolio in Egypt by partnering with Vodafone”.

Ahmad Essam, CMO, Vodafone Egypt said, “We are thrilled at the initial success of VAS in Egypt and look forward to more of our subscribers in Egypt adopting this service. We are hoping to add on to the existing repertoire of value-added services by launching new services that will enrich our customers’ mobile experience in partnership with OnMobile.”