Affle, a value added service provider for mobile services is to tie up with Airtel and Nokia to make offer to the customers. CEO, Anuj Kumar states that in the distant future VAS service providers like his company may have a role to play with the planning and designing of the new handsets that are to come into the market.

Affle has already launched in Singapore, the same package of services that it has launched in India 10 days ago.

Kumar said “Affle is a technology dependent company. We have developed innovative technology to allow for highly contextual, relevant, real-time content and advertising discovery on the mobile phone supported by GPRS/3G/CDMA as a medium. Our patent applications include those for protection of the technology and method of deriving dynamic context and relevance. We have a rich portfolio of intellectual property and patents that continues to grow.”