Idea Cellular started 3rd season of Mobile Roadie Hunt@Idea wherein subscribers can participate in the contest by logging in to www.mobileroadiehunt.com.
The winner of Mobile Roadie Hunt@Idea will get direct entry into Roadies Battleground 9 on MTV, and also win a brand new Karizma bike. To register, users need to subscribe to an Idea VAS pack of Rs. 49.
VJ’s and brothers Raghu and Rajeev are the show anchors who will interrogate the users through their Facebook friends and will check out ‘the social status’ of Roadie aspirants and give their analysis on the contestant’s friends on the network
The moment the user logs on to www.mobileroadiehunt.com, the person’s Facebook information (count of friends, profile picture etc.) will be visible on the background of the microsite. The users will also get to upload content in the form of videos etc. for their friends and Raghu and Rajeev to comment on.