Idea, the pan-India telecom operator and handygo, India’s leading provider of VAS solutions, announced the launch of ‘Behtar Zindagi ’, latest bouquet of VAS offerings for customers in rural areas of Maharashtra, Goa, Gujarat, UP West and Andhra Pradesh.

This product is specially designed to provide day-to-day information to Idea’s rural subscribers. The subscribers can get information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries.

Rajendra Chourasia, Chief Operating Officer – Maharashtra & Goa, IDEA Cellular said, “With over 1.2 crore subscribers, Idea is the largest mobile network and has the highest penetration in rural parts of Maharashtra & Goa. We are happy to partner with handygo to offer relevant and affordable services to our rural subscribers in the circle.”

Praveen Rajpal, CEO, handygo said, “We are contented to partner with one of India’s leading mobile operator –IDEA Cellular. We envisage great potential in the untapped rural market and are bullish about the stupendous feedback from the end consumers. We have partnered with various large associations for ensuring the latest and authentic information to the mobile subscribers using the service. Our IVR based rural product is available in all the regional languages along with Hindi and English. “

To use this service Idea subscribers need to dial 556780 (tollfree) and avail the subscription pack at a charge of Rs 30, 15, 7 and 2 for 30, 15, 7 and 1 day, respectively. The service is available in all the respective states regional languages along with Hindi and English.