Bharti Airtel, India’s leading mobile operator, introduced Wave as the name for the new Airtel symbol. Crowd sourced through a six month long on line contest, this truly brought the winner "closer to his dream’ thereby bringing alive the brand promise of ‘dil jo chahey paas laye’. The name game online contest was initiated by Airtel in November 2010, inviting customers to recommend a name for the company’s new logo.

The name Wave, refers to the sweeping changes that Airtel strives to bring towards enriching the lives of its 200 million plus customers in 19 countries across Asia and Africa. It is also symbolic of ‘wave’ of progress and prosperity that brand Airtel continues to bring in the lives of its customers everyday, through its exciting products and services.

The winning entry was by Mukesh Chauhan. He is an engineer from Noida, Delhi NCR – whose dream of a vacation in Thailand is now coming true. 5 lucky voters have also won a Samsung Galaxy Tab each. 

The Airtel symbol was unveiled by Bharti Airtel as part of its new brand identity launch in November last year.