Mobile operators can now easily monetise femto-enhanced applications and services which provide tailored, customer-centric experiences to mobile, according to Telecom Italia’s Home Network and Handset Engineering division. Telecom Italia is a pioneer in the femtocell industry

During the upcoming Femtocells World Summit in London, Camillo Carlini of Telecom Italia ill present the company’s latest initiatives to enable, develop and test femto-enhanced applications.  The event will bring together more than 350 industry experts in London from 21-23 June, at what is the only global event of its kind.

Says Telecom Italia’s Camillo Carlini:  “with applications, femtocells’ value proposition goes well beyond providing coverage and enriches the customer’s user-experience by creating a full service  environment.  Operators can easily monetise femto-enhanced applications and services given that mobile operators directly control the applications capabilities on femtocells and customers interested in a particular service can add it to their contract.” 

According to Camillo Carlini, femtocell applications can make an immediate impact on people’s lives.  He explans:  “when you are at work, the femtocell can make you aware of who is at home, such as your children or family members, and when you return you can automatically receive messages left for you, as well as automatically switch the air conditioning on, and your mobile phone synchronized with your new media server contents.”

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