Mobile advertising is yet to catch the frenzy in this country. But some companies are already betting big on the potential of this medium. One such company mGinger has come up with its mobile advertising proposition which offers users 20 paise for every mobile advertising and payment by cheque when the amount reaches Rs.300

The company claims to have 11 million users with 5000 being added daily.

mGinger is also exploring other possibilities to leverage on mobile advertising like conducting market research surveys for which the user gets paid for participation.