Synchronica plc, a mobile messaging services developer , announced on Thursday the conditional agreement to acquire Nokia’s Operator Branded Messaging (OBM) business, which provides white-label mobile Email and Instant Messaging (IM) services across a wide range of devices to operators in North America.
The acquisition will provide Synchronica with a successful and complementary mobile messaging business and a strong foothold in the strategically important North American operator market. Combined with more than 80 existing carrier contracts in Europe, Latin America, Africa, Russia and Asia, Synchronica aims to become the global leader in next-generation mobile messaging. With Nokia’s assignment of ten operator contracts in North America, Synchronica’s total addressable market across all operator customers worldwide will extend to 1.8 billion end-users.
The terms of the acquisition include an assignment of mobile operator contracts as well as source code of the related Nokia Messaging client and server software. As part of the deal, Synchronica and Nokia will enter into a long-term relationship in which Synchronica will provide the messaging software which Nokia will continue to preload on Nokia Series 40 phones. Synchronica will assume responsibility for development, maintenance and support of the Nokia Messaging software shipping with millions of Nokia devices and the gateway functionality for both Series 40 and Symbian devices.
"This acquisition marks a key milestone for Synchronica as we move closer to our goal of becoming the leading global player for next-generation mobile messaging. Nokia’s successful and highly complementary Operator Branded Messaging business will at a stroke transform Synchronica’s scale, profitability and geographic scope”, said Synchronica's CEO, Carsten Brinkschulte.