The Mobile Marketing Association (MMA) on Tuesday announced that Motricity has joined the MMA as a Global Premium Member. Through the delivery of relevance-driven merchandising, marketing and advertising solutions, Motricity empowers mobile operators, brands and agencies to maximize their reach with customers  Motricity’s founder and CEO, Ryan Wuerch, will serve on the MMA Global Board of Directors. In addition, Motricity will provide leadership and support for the MMA Marketer and Agency Global Awards program, which recognizes leaders and innovators in the mobile marketing industry. The company will also hold a board seat on the MMA North American Regional Executive Committee.

“We are thrilled to welcome Motricity as the latest Global Premium Member of the MMA,” said Greg Stuart, MMA Global CEO. “Motricity’s and Ryan’s personal commitment to helping the MMA accelerate the growth of the mobile marketing industry is exactly the type of leadership we need to build and to solidify the mobile channel as a world-class marketing platform and indispensable part of the marketing mix.”

“The Mobile Marketing Association brings the leading brands and agencies in the world together to advance and accelerate the adoption of mobile marketing and advertising,” Wuerch said. “Mobile marketing and advertising is a key growth area for Motricity, and as an MMA board member, I look forward to helping the MMA shape the direction of the industry.”