The Mobile parent company to Mojiva the leading mobile ad network, and Mocean Mobile), the mobile ad serving standard, has joined the MMA as a Global Premium Member.

Core to its membership, the leading mobile ad server, Mocean Mobile, will collaborate with the MMA to develop a mobile sales training program for publishers, which will be delivered cooperatively by mobile advertising veteran and General Manager for Mojiva Inc. North America, Tony Nethercutt and the MMA. This program will highlight the important aspects of selling mobile marketing, as well as how to effectively integrate it into an advertiser’s media budget. 

“We are thrilled to welcome Mojiva Inc. as a Global Premium Member of the MMA,” said Greg Stuart, MMA Global CEO. “Educating the media companies on how best to sell mobile marketing is pivotal to the future success of our industry. We are excited to be collaborating with the talent and extensive experience that Mojiva Inc. brings to the table to lead these efforts.”

“Our team holds a wealth of knowledge that we are excited to share with the MMA’s members and the industry overall,” added David Gwozdz, CEO of Mojiva Inc.