mydala.com, India’s first and largest group buying/social commerce portal offering city-specific deep-discount deals, on Thursday introduced mydala – India’s first free BlackBerry smartphone  application for group buying in India. BlackBerry smartphone users can now download the mydala application on BlackBerry App World to explore and buy multiple city specific deals in several categories across India at a touch of a button.     

Commenting on this strategic tie-up, Anisha Singh, founder and CEO, mydala.com, says, “As India’s first social commerce portal with the largest number of discounts and deals, we are constantly innovating to mobilize shopping and enhance the group buying experience.  Mydala is a robust and secure application designed for BlackBerry smartphone users to reap benefits of group buying with ease, while on the move. We also plan to offer BlackBerry users exclusive discounts as they shop on mydala.” 

Commenting on the technical aspects of the mobile app, Ashish Bhatnagar, co-founder and Chief Technology Officer, mydala.com says, “The mydala mobile application features an in-built-in geo-location feature integrated with Google Maps which allows users to locate live deals nearest to their location..” 

Commenting on the launch of India’s first group-buying BlackBerry app, Ms. Annie Mathew – Head of Alliances and Developer Relations, India, Research In Motion, said, “We are very pleased that mydala.com is launching their buying deals application for BlackBerry smartphone users in India. mydala is yet another testimonial of utility to the limitless possibilities of the BlackBerry platform.”