Affle, the leading international mobile media company, announced on Tuesday a massive upgrade for its Pinchmobile messaging platform. Pinch would now enable users to chat with friends, find new friends, access exciting locations services and participate in social contests, all on their data plans or Wi-Fi without incurring any local or international SMS/MMS charges. The Pinch upgrade, dubbed Version 2.0, has a completely new brand identity and a sleeker and unified UI (user interface).

 “The latest version of Pinch further strengthens our offerings on the messaging platform and complements our existing product SMS2.0 Live, which has already got us over 20 million downloads in Asia alone, said Anuj Kumar, CEO, Affle. 

Through this Pinch users will now be able to send SMSs and receive messages back in the Pinch environment thus bringing the reach, reliability and robustness of the SMS platform to smart phone messaging.  We are confident that this upgrade will change messaging as it exists today by making cross platform data messaging on phones very popular.’’ Kumar added. 

Pinch version 2.0 runs across all dominating mobile phone platforms including iOS (iPhone, iPad, iPod Touch) Android, Symbian (Nokia), Blackberry, Windows Phone, J2ME, Mobile Internet and SMS through local carrier partnerships. Through this multi-platform feature, Pinch bridges the gap between smart phone enthusiasts and users of feature phones to bring about freedom of communication with anyone on any mobile phone. 

Charles Yong, Director, Product Development, Affle, said, “Pinch is truly the first cross functional messaging platform in the way it services users from all dominating platforms. With this new upgrade we have made the offering on Pinch much richer by adding cool features like Group Chats, Delivery notifications, Better location sense and Pinch-to-SMS.