Reliance Communications, India''s fully integrated telecommunications service provider, has joined hands with Reliance Media Works and renowned Hollywood director John Bonito to unveil the first 3D mass media ad campaign across India to promote its fastest wireless Broadband Reliance Netconnect speed.

The campaign seeks to establish the “Speed” credentials and product superiority of Reliance Netconnect’s latest Hi-speed wireless Internet product in a very edgy, exhilarating and engaging way.   The campaign reiterates the fact of being the fastest wireless broadband in the country with speed up to 28mbps.  

Shot & post produced internationally, the Reliance Netconnect TVC focuses on the thrill, adventure and most importantly the speed of Reliance Netconnect. All the three action packed films in the campaign were weaved with the intention of testing real users thrown into extraordinary circumstances where a difference of a second decided life or death. Whether it’s the girl stuck in a flaming car, the college kid facing a wild elephant in the jungles or the boy tied up as a train charges towards him, drama, tension, excitement and the speed of the Reliance Netconnect dongle are the key ingredients in all.  

Mr. Sanjay Behl, Group Head- Brand & Marketing, Reliance Communications said, “With our world-class network quality and wireless data penetration in over 1000 towns, we are confident of delivering the fastest Wireless Broadband speed in the country, tested at levels of upto 28 MBPS, powered by the superior MIMO Technology. The ad campaign demonstrates that Reliance Netconnect's GSM and CDMA wireless data product range delivers the best broadband speeds in over 1000 towns across the country, thereby resulting in a delightful customer experience"

“Everybody in this new changing India is working with the realization that there are more opportunities and horizons to discover around the corner. They need to devise smart cuts in life to reach their goals faster. So they can’t live life by ‘buffering’… they need to SPEED UP to succeed. It’s Fast. Are You? Is a fitting summation of this attitude, said    Mr. Jishnu Sen, CEO, Grey Worldwide.        

Talking about the new communication campaign, Amit Akali, National Creative Director, Grey India said, “These Reliance Netconnect films certainly aren’t in a typical advertising format. They’re different from what you expect to see in an ad film. They test the viewer, make him think a little bit as to what actually happened, how the protagonist actually escaped, maybe even think about what they would have done in a situation like that.”