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Intel presents plans to accelerate smartphone business with Google
TT Correspondent |  |  14 Sep 2011

Intel Corporation on Wednesday revealed new plans new effort with Google that aims to accelerate Intel’s business in smartphones. The company said its engineers are working on a new class of platform power management for Ultra books that will aid in the delivery of always-on-always-connected computing.

 

Describing the opportunities and challenges facing Intel and the industry Intel’s President and CEO, Paul Otellini, said during the opening keynote of the Intel Developer Forum in San Francisco that computing is in a constant state of evolution.

 

“The unprecedented demand for computing from the client devices to the cloud is creating significant opportunity for the industry. Intel is innovating and working with our partners to deliver computing experiences that are more mobile, secure and seamless. I’m excited about the new experiences that will be created across a range of devices, and we’re just getting started.” He said.

 

Otellini also discussed the company’s recent efforts to accelerate its smartphone business and showcased a form factor reference design based on Intel Atom processor, and running the Android platform.

 

 Exuding confidence he said that Intel’s collaboration with Google will bring a powerful new capability to market that helps accelerate industry innovation, adoption and choice.  “It will enable our customers to bring exciting new products and user experiences to market that harness the combined potential of Intel architecture and the Android platform.”

 

Today’s announcement builds upon the two companies’ recent joint initiatives to enable Intel architecture on Google products. Joint initiatives include Chrome OS, Google TV, and the Android Software Development Kit (SDK) and Native Development Kit (NDK). 

 

Otellini predicted that Ultrabook systems will provide the most satisfying and complete computing experience. The company is working with industry partners to deliver mainstream-priced products beginning this holiday season for this new category of lighter, sleeker compute companions.

 

Intel’s CEO said the company’s engineers will further accelerate Ultrabook innovationwith Intel’s “Ivy Bridge” 22nm technology early next year with the help of the company’s revolutionary 3-D Tri-gate transistors.

 

He highlighted the broad enabling work between Intel and Microsoft, and pointed to the future opportunities that Windows 8 will present across tablets, hybrid devices and new form factors such as Ultrabooks.

    
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14 Sep 2011(IST)  
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