Samsung Electronics successfully held ‘bada developer day’ for the local developers in Bangalore, India on Friday . This event was held to directly introduce Samsung’s own platform bada 2.0, globally launched last month and vitalize the development of applications. About 250 developers and partners participated in the conference to demonstrate and experience the features of bada 2.0. Starting from India, Samsung Electronics has planned to open its bada developer global tour in over 18 countries including China (Sep.22) and Russia, which are the target markets of bada platform.

“As we continue to hold this bada developer day throughout the world right after the successful launch of bada 2.0, we accelerate to secure support from outstanding developers and expand the bada developer community. We believe that all of these programs will result in the enhanced competitive power of bada as a world leading platform,” said Kang-hyun Kwon, Senior Vice President of Media Solution Center, Samsung Electronics. “Samsung will spare no endeavor to provide incessant and aggressive services to support app developers.”

bada 2.0 SDK (Software Development Kit), an application development tool for Samsung’s own mobile platform is expected to be a catalyst in expanding the global distribution of bada based smartphones, which have already received significant global sales and have met with a very positive response in the Indian market as well.

 “bada is a significant innovation and a key component in Samsung’s multi-platform strategy; we are committed to investing in its success. We are expanding our developer community and creating a strong ecosystem that benefits both developers and end-users. Developers have an opportunity to reach a significant customer base with new, entertaining and compelling applications while consumers will receive an outstanding smartphone experience,” said Dipesh Shah, Vice President, Samsung India Software Operations Unit, Bangalore.