PayMate, India’s leading wireless transactions platform provider has partnered with Nokia to showcase to the Indian market some of the capabilities of NFC technology and bring it to the Indian mainstream.

NFC (Near Field Communication) uses radio frequency identification technology to allow an NFC enabled device to swap information instantly in real time. This technology, is used by Nokia in promotions for the Ra.One Bollywood release to give away film-related content such as ringtones, games, wallpapers etc. Going forward, the NFC technology has the potential to be used to make easy, quick and smooth mobile payment transactions.

“The NFC technology being quite popular in tech-forward countries such as South Korea and Japan, we are proud to have collaborated with Nokia on the largest deployment of NFC touch points in India, which also happens to be one of the single largest deployments worldwide of NFC technology”, said Ajay Adiseshann, Founder and MD of PayMate.

Mr. Viral Oza, Director Marketing Nokia India said, “We have deployed NFC chips with unique content across almost 1,000 Nokia outlets in the country. The consumer response to the ‘Just Tap’ with NFC feature on our smartphones has been very encouraging. We are confident of the potential of this technology in the future and are working closely to get the ecosystem ready for this technology.”