Comviva, the global leader in providing mobile solutions beyond VAS, on Monday said that it has entered into an agreement with Airtel Africa, to deploy its usage & retention solution - Dynamic Discounting in five African countries. Airtle has operations in 19 countries across Asia and Africa.
The service has already been launched in Gabon and has achieved excellent uptake, as over 25% of the customers enrolled for the services within the first week of launch. Implementations at Airtel Chad, Madagascar, Burkina Faso and Congo DRC are underway and will be launched in phases.
“Our Dynamic Discounting solution will enable airtel to grow traffic and revenues at a lower marginal cost by achieving higher network utilization through the loading of incremental traffic. The solution will further optimize their marketing costs by reducing the need for reactive churn prevention and win back efforts,” said Manoranjan Mohapatra, CEO, Comviva said
“As we expand our footprint in Africa, we continue to focus on value added services to increase our customer base in the region. Dynamic tariffs will improve affordability of telecom services for our customers in base of pyramid segments, who conventionally use the phone for outbound rather than inbound calls, opening up an entirely new target segment. With this solution our customer will further experience reduced congestion at peak traffic times and improved service quality”said Andre Beyers, Chief Marketing Officer, airtel Africa.