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HandSet
Nokia launches Lumia in India with ad blitz
TT Correspondent |  |  16 Dec 2011

In a bid to outsmart its competitors and stay head in the leadership race for smartphone Nokia on Friday launches its grand advertising campaign called The Amazing Everyday in India

Called The Amazing Everyday, the campaign is tipped to be biggest ever by any manufacturer in India. The campaign assumed the grand proportions with dance performance by foreign artists in Mumbai with likes of tennis star Sania Mirza becoming part of it. The musical performance in New Delhi and Noida on Friday will provide an added colour to the campaign.

Though the campaign is believed to be an attempt to regain the space in the smartphone market, Nokia refutes the suggestion saying that if at all the company is desperate, it about making Lumia work.

Apart from this, Nokia has also launched a campaign for its staff from December 12-16 under which they got the feel of Lumia and got gifts in return.

The Nokia office will remain closed as the staff will actively participate in the campaign. Abhishek Chauhan, senior consultant (ICT practice) at Frost & Sullivan, says Nokia''s first Windows-based smartphone will get a momentum from the extensive marketing campaign. 

This is the first product under the Nokia-Microsoft partnership and the stakes are high for Nokia. "Nokia may get the knockout punch if Lumia fails to inspire consumer imagination," says Uboweja.

    
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16 Dec 2011(IST)  
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