Micromax, the leading Indian mobile brand on Tuesday announced appointment of key management positions. The exercise aims at strengthening its leadership position in the market.

 Deepak Mehrotra will now be the new Micromax CEO.  His last assignment in Bharti was as the operations directors- mobility business,  handling a large part of the country.

After feature phone , company’ is now focused on  capturing the smartphone market sharl. It will now have have two separate divisions, the ‘Feature Phone division’ to be led by Mr. Khaja Muzaffarullah and Smart phone division’ to be headed by Mr. Ajay Sharma.

Commenting on the development, Rahul Sharma, Executive Director, Micromax said, “We are a brand that’s admired for its different thinking and challenging the conventional. The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally.”

Says Deepak Mehrotra, CEO, Micromax Informatics Ltd, “The Indian mobile industry is growing at a rate of 12% and we would like to capture this opportunity and drive the next phase of growth for the brand. We would further leverage brand’s success in this high potential Indian market and build new capabilities.  

“The Indian market will witness a smart phone revolution which has only just begin, we would want to script this story in the typical Micromax way”, he added.

Commenting on his new role, Muzaffarullah said, “The channels partners are a key to our business model and form the backbone of our strong presence in the country. We would be strengthening our distribution across the country and work towards creating a robust network that brings us closer to the customer.