Nokia has grabbed the top slot in the Brand Trust Report, India Study, 2012 (BTR 2012) with the Tata settling for the second slot.
According to the report, Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. Maruti Suzuki improves its position of last year by one notch and is India's 6th Most Trusted Brand this year. Bajaj ranked 7th is a new entrant in this year's top ten (last year it was ranked 12th); LIC and Airtel positions are unchanged from last year at 8th and 9th rank respectively. Reliance slips to 10th Most Trusted Brand this year (from sixth last year).
The research is conducted with 2718 'influencer' respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research. Among the top personalities Anna Hazare has surged gaining the nation's trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan who feature in that order.
Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector,Hewlett Packard in Technology, and Air India in Airlines.
"In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically", said Mr. N. Chandramouli, CEO of Trust Research Advisory.
Anand Mahindra, Vice-Chairman and Managing Director of Mahindra & Mahindra, elaborates on Trust is The report, priced at Rs. 10000 (Rupees Ten Thousand Only) is available exclusively at TRA offices.