Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited on Friday  launched ‘Offers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh.

Tata DOCOMO has partnered with Stay In Touch Mobile for this VAS offering and has successfully piloted this project in Andhra Pradesh. The exciting new service will be rolled out nationally in a phased manner.

‘Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers—FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers.

“Offers Near Me is a great VAS offering that will not only keep customers abreast of the latest deals and discounts in their vicinity, but will also ensure greater savings by providing relevant.