Synchronica plc, the global innovator in mobile messaging solutions, on Monday launched Unity, a next-generation mobile messaging platform that enables mobile operators and device manufacturers to deliver a complete unified messaging experience. Previously known as Synchronica Mobile
Gateway, Unity works on all mobile phones, but also adds new innovations designed to make feature phones smart and Smartphones smarter.
Designed to help operators and device manufacturers combat predatory moves from ‘Over the Top’ (OTT) players, Unity’s uMail, uChat and uSocial services provide white-labelled connectivity to the most widely used email, instant messaging (IM) and social networking services, thereby enriching their value added service portfolio and reducing churn with a bouquet of ‘sticky’ messaging services.
New innovations introduced with Unity include:
Unity’s clients deliver true unified conversation with an aggregated, single-screen view of all messages from each contact (including email, IM and social networking communities, in tandem with SMS and MMS inboxes, voicemail and call logs), and an enhanced presence-enabled address book.
Unity challenges the accepted norms of communications by allowing users to focus entirely on those they intend to communicate with, rather than deciding which communications channel to use. All communications are consolidated into a single service, where users can, for example, reply to an email with an SMS, a twitter message with an IM or a social message with an email.
The unified messaging experience is made possible by a range ofUnity clients for the Android, Apple iOS, Windows Phone and
BlackBerry RIM Smartphone platforms, as well as the MediaTek and Spreadtrum platforms for low and ultra-low-cost featurephones.
Unity’s clients are fully customizable to operator branding requirements and no user maintenance is required as service updates, enhancements and installations take place over-the-air. The Unity clients support all existing messaging protocols used within the mobile space.
Synchronica has also entered the new Geo Socialization segment with uChat, part of the Unity family. Announced on 27 February 2012, uChat Geo Socialization allows mobile subscribers to see who and what’s near them and to build new connections beyond their existing social circle. Subscribers opt in to uChat’s Geo Socialization services with their service provider and, using the chat functionality in uChat Geo Socialization, are able to get involved in one-to-one or group chats based on their current location and specific interests. Integration with the Ortsbo Experiential Language Technology