Synchronica plc, the global innovator in mobile messaging solutions, has entered the new Geo Socialization segment with uChat.  Designed to enable new, real-time user experiences while on the move, uChat blends messaging and location functionality and extends the user’s social circle by delivering dynamic, one-to-one or group chat based on current location or nearby points of interest. 

Geo Socialization was cited by Frost & Sullivan as “the next trend in social networking” in its Top 20 Mega Trends report. Geo Socialization lets mobile users connect, interact and coordinate with their immediate surroundings - people, places and events - while on the move.

Incorporated into uChat, part of Synchronica’s Unity family of advanced messaging solutions, the Geo Socialization chat functionality enhances the existing messaging experience and can be used to attract new users and increase usage rates. It is available now as a white-label solution to mobile operators and device manufacturers.

uChat’s Geo Socialization services allows mobile subscribers to see who and what’s near them and to build new connections beyond their existing social circle. Subscribers opt in to Geo Socialization services with their service provider and, using the chat functionality in uChat [Geo Socialization], are able to get involved in one-to-one or group chats based on their current location and specific interests.

Users will see a dynamic list of ‘walls’ on their screens of opportunities near them for socializing via their mobile device. The chats take place in public message groups and users can choose to remain anonymous or share limited information about themselves with others.