Idea Cellular, the largest mobile operator in Maharashtra & Goa has launched ‘Idea Lifeline’, an emergency talk time credit for uninterrupted calling.

Idea Prepaid customers can now avail of this credit balance anytime, anywhere by simply dialling 53567 (Toll Free) from their mobile phones.

Idea customers who run out of balance can avail of talk time by dialling 53567 (Toll Free) from their Idea number, and Rs. 3 Talktime will be instantly credited to the customers’ account. The credited amount will get adjusted along with a nominal charge whenever the customer recharges next with a range of Idea top-up or Full talk time recharges.

Mr. Rajendra Chourasia, Chief Operating Office, Maharashtra & Goa – Idea Cellular said “The concept of Idea Lifeline comes from the insight that many customers sometimes need to make ‘that one’ urgent call and realise that they don’t have the talk time balance to do so.  This is where Idea Lifeline comes in handy – the customer does not have to go searching for a retail outlet to recharge and make the call. Idea subscribers can now instantly opt for the Lifeline credit and be in touch.”

The services shall be made available to customers who are over 90 days old with the Idea network. With over 14.5 million mobile subscribers in Maharashtra, Idea has the largest base of prepaid users in the state.