India''s largest mobile operator, Airtel has selected and launched Novosol's next generation mobile Sports Media Services - MoCricket, MoFutbol and MoSportz.

A progressive 360 degree rollout of its mobile media sports products, across mobile channels– WAP, MMS, Video, SMS, IVR, Apps is planned.

The Airtel users can subscribe to these services through different channels such as by sending SMS MOA on 54321(toll-free), using USSD code- *321-*212# or just by logging-in to the WAP site URLs above.

Through Novosol's Sports WAP sites and services, the user can check out the next generation of mobile media: multi-media content, real-time updates, entertaining insightful editorial and friendly quick interface. Novosol’s breakthrough technology works and any data enabled handset, without any downloads (except for Apps). Featuring High quality optimizing photos and graphics, Avatar Videos, real-time scrollers and images, easy navigation the service delivers the best ever user experience

The latest surveys on viewership habits of Asian-Men between aged 15-50, show that 68% viewers have active interest in sports. Hence, sports universally has the biggest viewership of all genre's (music, movies, current affairs follow).Says Minhaz Lokhandwala, Novosol CEO , "subscribers have to pay between Rs. 1 to 3 per day for our services. Even at Rs. 1 per day, if we can capture 10% of Airtel's 180 million subscribers, we will cross Rs. 500 crores annually. We are working actively and innovatively with Airtel to reach this target".

Airtel by this partnership will not only be benefited from the VAS revenues but also from data revenues, P2P revenues, increasing penetration of data & MMS services, migration to next generation handsets and more. This also provides a good lift to the overall VAS ARPU for Airtel.

Novosol's editorial and production team create timely, relevant, insightful coverage with entertainment and verve. The photo stories are available on a key-press and offer interesting, insightful and entertaining editorial. They cover every sporting aspect - previews and predictions, live coverage & scores, results, analysis and reviews, the  latest news, gossip, babes & inside stories. Combined Live Scoring, Live Galleries and Video Stories subscribers have intensive coverage and rich choices.

For Airtel customers, the real bounty is MoCricket's stand-out editorial coverage of the England Tour, Australian Tour, CB series, Asia Cup, CLT 20, IPL and other cricket events. Presently, subscribers can follow the live coverage of T20 matches on MoCricket. Recently, MoSportz covered live the Australian & Malaysian GP, Austrailian Open Tennis and is getting ready for the Olympics. On MoFutbol, a subscriber can track all the late night football on EPL, La liga, UEFA Champions League, the upcoming Euros and more.