Reliance Communications, India's fully integrated telecommunications service provider and revenue market leader in mobile broadband with the largest Netconnect mobile broadband footprint in over 1,200 towns, has launched a set of initiatives to make 3G data usage affordable for all usage segments. Netconnect is the most recognized and preferred brand in the mobile broadband space in India.

The new Netconnect 3G data plans now available across all 13 Reliance 3G circles, including Metros (Mumbai, Delhi, Kolkata) offer 1 GB 3G data for Rs. 250 per month and 2 GB of 3G data for Rs. 450 per month.

The My Best Plan is a highly customer friendly with its innovative and usage adaptive feature i.e. it generates the lowest bill for any data usage by the customer. The plan is ideal for a first time user who is not sure of his usage with the key benefit is “No bill shock” by billing upto 6 GB 3G data for Rs. 1250 and unlimited usage at no cost beyond 6 GB of usage.

With this plan, if the customer uses 2.5GB, the customer gets billed for  Rs 250 as rental and Rs 300 extra usage (at Rs 0.2/MB for 1.5 GB) a total bill of Rs 550. On a 1GB plan from any other operator,  this customer would have been billed for Rs 250 as rental and Rs 4,500 for extra usage (at Rs 3/MB for 1.5 GB) a total bill of Rs. 4750. My Best plan will save the customer Rs 4,200 pm on just 2.5 GB usage and saving will be much higher with higher usage.

Reliance has the strongest unlimited 3G data plan portfolio starting at just Rs. 750 pm and is the only operator to offer unlimited 3G data on the prepaid platform.

Announcing the launch of the new 3G tariff plan, Sanjay Behl, Group Head Brand & Marketing, Reliance Communications Limited said, “We would like our customers to enjoy our superior Reliance 3G network with the best broadband speeds for Internet access and uninterrupted data usage at the most competitive price point across all segments. This will ensure maximum benefits to our valued customers across 333 towns in 13 3G circles.”