While Steve Jobs passed away in early October, his image continues to evoke interest from people all over the world. According to a survey conducted by iGR, a market strategy consultancy firm, 11 percent of consumers have a worsened perception of Apple since Steve Jobs died

iGR conducted a major survey of U.S. consumers to provide data for upcoming research reports. Aside from questions about use of WiFi, tablets, smartphones, applications, content and LTE, iGR also added a question about respondents' image of Apple since Steve Jobs died.

Specifically, the question asked: How has your perception/view of Apple changed (if at all) since the passing of Steve Jobs?

According to iGR's consumer survey, one percent said that their image of Apple had much improved since Steve Jobs died while 3.5 percent said their perception of the company had improved. 84 percent said their image of the company had not changed while 9.4 percent feel that that their perception has worsened. 1.7 percent said their perception of Apple had greatly worsened.

Obviously, with 11 percent saying their perception of Apple had worsened since Jobs died is a concern, this is a large enough group to negatively impact Apple sales. Since the survey used a large sample size, iGR can look at the demographic splits and find more about the 11 percent.

Those with a worsening image of Apple are 12 - 18 percent more likely to be men and to be over aged 45 years. The 11 percent are also likely to have higher household incomes, higher educated (at least a college degree) and married. Having children in the household did not seem to impact the perception of Apple.

But the good news for Apple is that the 11 percent with a worsened perception of Apple are approximately 12 percent more likely to be Android smartphone users, specifically with Samsung or Motorola smartphones. In general, current Apple users were far more likely to fall into the 'no change' category than have a better or worse view of the company.