What if your tablet or phone knew what you were watching on TV and presented bonus features without you having to lift a finger? What if you could use your tablet to draw up a play in EA SPORTS’ “Madden NFL” and then perform it to perfection on your TV? What if you could control your favorite websites on the TV with a simple swipe, pinch or zoom on your tablet’s touchscreen?

To kick start the Electronic Entertainment Expo (E3), Microsoft Corp. unveiled a bold new vision for enjoying entertainment at home and on the go with Xbox SmartGlass. Launching this year, Xbox SmartGlass is an application for Windows 8, Windows Phone, and other portable devices that connects phones, PCs and tablets with your Xbox 360 console to make your entertainment smarter, more interactive and more fun.

The intelligence of Xbox SmartGlass makes your entertainment more engaging, Web surfing more effortless, and playing games more immersive by delivering companion content and control to enhance your TV experience.

“Xbox is on a mission to make the entertainment that you love even more amazing,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way. If you love to play games, watch TV and movies, surf the Web, or listen to music, there has never been a better time to be on Xbox.”

Two years after the launch of Kinect for Xbox 360, Microsoft unveiled the next step in its journey to make Xbox synonymous with entertainment by unveiling Xbox SmartGlass, Internet Explorer for Xbox, and new TV, movie and music offerings.