Vidtel and ZTE USA have entered into a co-marketing agreement to bring Vidtel’s cloud based MeetMe video conferencing service to ZTE's hardware and software-based endpoints including the T800, T700, and T100.

The bundling gives ZTE USA resellers in North America a new cloud based, turnkey solution for targeting the underserved small and medium enterprises (SMEs). It also effectively eliminates the cost and complexity barriers that prevent most SMEs from using video conferencing. SME customers will now be able to conduct video conferences across platforms, without the need for costly bridges and exchange services.

As the world’s fifth largest telecom equipment provider globally, ZTE has shipped over 100,000 video conferencing endpoints to date. In particular, the T700 model is a high definition video conference terminal that is designed to meet the needs of enterprise-level customers. It is easy to deploy in the meeting room and supports 1080p definition and broadband audio.

With Vidtel MeetMe, ZTE users now can communicate with participants who are using any other brand of H.323 or SIP video conferencing platform, including Cisco/Tandberg, InFocus, LifeSize and Polycom. This interoperability maximizes ZTE products’ ROI by freeing SMEs from the limitation of not being able to connect to different vendors’ video conferencing systems.

Vidtel MeetMe frees SMEs from the expense and challenge of supporting on premises bridges and other infrastructure. These features eliminate the cost and complexity barrier to adoption, enabling ZTE USA resellers to target a wider range of potential SME customers.

Vidtel MeetMe features straightforward, predictable, low cost pricing. This predictability and affordability enable ZTE USA resellers to target SMEs whose budgets can’t afford traditional video conferencing solutions.

“As ZTE gears up to compete more on services and product development and enter the U.S. market with cloud video conferencing, we anticipate a successful partnership,” said Vidtel CEO Scott Wharton. “ZTE has shaken up the telecom industry globally with innovative, high quality, aggressively priced products, and is poised to have the same disruptive effect in video conferencing. Together, we’re breaking down the barriers to wide adoption and enabling resellers to bring enterprise grade video conferencing to businesses of any size.”

“ZTE is looking forward to making enterprise-level video conferencing more accessible to small and medium enterprises with the addition of Vidtel’s innovative cloud offering,” said Richard Qu, EVP ZTE USA, “Combined with Vidtel’s MeetMe video conferencing service, ZTE will enrich the mid market with a compelling offer from a cost, ease of use and interoperability standpoint.”