ZengaTV, India’s leading mobile network with over 7.5 million regular users, has entered into a strategic partnership with Turner Broadcasting System.
Under the partnership premier and very popular properties of CNN, POGO and Cartoon Network are now available free to mobile phone on ZengaTV’s superior, seamless, non-buffering mobile TV service.
POGO, the kids' channel created just for India, has the highest GRP of 174 over the last 6 years. It’s grand success Chhota Bheem TV Series is today being marketed across movies and merchandise. With the ZengaTV partnership kids will be able to catch their favorite POGO and also Cartoon Network shows anywhere anytime even when the mother is watching her favorite TV serial or they are on a road trip. In addition the award winning CNN will satisfy the needs of global news and current affairs followers.
Commenting on the partnership, Shabir Momiin, CEO, ZengaTV, said, “In line with our expansion strategy, we are absolutely delighted to partner with Turner Broadcasting System. As a premier broadcaster of CNN, POGO and Cartoon Network, Turner Broadcasting can take full advantage of Zenga mobile TV network to deliver audiences the most comprehensive catalogue of cartoon channels and international news on mobile devices. It’s great to have them on our platform and allow consumers anywhere anytime to watch high quality content. The channels are favourite with children and families across India. With Tuner’s content going live on ZengaTV, I am sure we will reach out to larger audiences including children.”
“With more than 900 million mobile subscribers based in India and over 13.7 million broadband subscribers in India, we are rapidly becoming a digitally connected nation. Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to the universally popular stories in one of the largest and fastest growing mobile markets in the world,” further adds, Momiin.
Turner Broadcasting System, bouquet of channels is source of rich infotainment to audiences, CNN, POGO and Cartoon Network. The channels will provide the content to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry and viewers will be able to enjoy a fresh and youthful approach with a focus on digital and international news programming.