Zynga, the world's leading provider of social game services, on Wednesday announced its unified Zynga With Friends network and unveiled new web and mobile games across more genres.

Zynga showcased its newest ‘Ville’ games, introduced its latest ‘With Friends’ mobile game and expanded its portfolio across casino and arcade categories. Zynga shared its vision and strategy for the future of its social gaming network and, outlined how the company will unify its technology and its player experience across web and mobile.

“We founded Zynga with a simple premise that we could help people put play back in their lives. We believe that play can become one of the most important ways we make new friends and enhance relationships,” said Mark Pincus, founder and CEO of Zynga. “Today’s Unleashed shows the products and technology that represent the next generation of Zynga. We’ve made some great progress on the Zynga Platform and our pipeline of new games represents more genres of play that expand our audience, more mobile ways to play and more dimensions of play that will deliver the next generation of fun and social.”