Global mobile messaging and payment solutions provider OpenMarket continues its expansion into the Asian market by opening a commercial office on Monday in the Indian technology hub of Pune.
Flagged when launching OpenMarket onto the Australian market last year that the company would expand its Asian footprint from Sydney, Jonathan Morgan, General Manager for Australia, said the move into India made sense due to India’s high propensity to pay for mobile content.
“There’s explosive growth happening in India. The mobile consumer base is rapidly increasing, because the country’s middle class is growing very quickly which means the discretionary funds available to spend on mobile services are only going to keep expanding,” Morgan said.
“More than 50 per cent of Indians have paid to access a mobile video in the past year,” he added. “The Indian office will allow us to better support our Fortune 1000 customers with their messaging requirements in India, and help us provide a new market to existing and new content providers using our payment processing capabilities.”
OpenMarket is a pioneer in mobile payment technology and is already the number one mobile payment provider in the UK and the US. The company already has offices in London, Seattle, New York, Sydney and Melbourne and aims to capitalise on the growth of engagement with consumers via their mobile phone.
“We help content providers monetise their content through the mobile phone bill and help mobile network operators monetise their network by finding new uses for their existing connectivity,” explained Morgan. “Major brands, retailers and start-ups are increasingly seeing the benefits of using mobile messaging, such as SMS, MMS and Push Notifications to interact directly with consumers and drive new business.”
OpenMarket takes the pain out of navigating what can sometimes be seen as a complicated industry by providing a range of enterprise messaging and payment services that enable the largest consumer brands to the smallest new digital content ventures engage directly with their customers.
“Think of us as similar to Visa or MasterCard. They act as an aggregator between your supermarket and your bank when you purchase your groceries via credit card,” said Morgan. “OpenMarket is the aggregator for a merchant and the mobile phone network when a consumer chooses to pay for goods or services by allowing a charge to be placed onto their mobile phone bill.
“Whether you are a national brand chain wanting to enable customers to pay via text message, a bank wanting to remind their clients to pay their bills on time or a retail outlet keen to text special offers to VIP customers, OpenMarket is able to help access your target audience.”