Bangalore based InMobi, the world’s largest independent mobile ad network has entered into a partnership with Cricbuzz, leading cricket property with over 17 million unique users, for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications, for the India market.

The partnership will make it easier for advertisers to reach premium mobile consumers on Cricbuzz.

Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

InMobi delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end to end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

“We believe that user growth on mobile shall far outpace the growth on web in the years to come and are committed to providing a superior experience to users with more features and more content, “said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz. “We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice. Given the kind of systems and talent that InMobi has at its disposal, we are extremely optimistic that this is an engagement which is going to be a win-win one for both the parties.”

Sandeep Deshpande, Country GM India at InMobi said, “In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”