ValueFirst, India’s leading Digital Media Company, today officially announced that the company has changed its name from ValueFirst Messaging to ValueFirst Digital Media Pvt. Ltd. This change is part of a larger rebranding effort to emphasize the company''s commitment to digital media. The announcement was made jointly by Chairman & MD, Vish Bajaj and CEO, Kumar Apoorv of ValueFirst.

This name change will serve as an opportunity to re-brand the company and allow it to showcase the wide range of digital assets that ValueFirst has developed.

Announcing the new name, Chairman & Managing Director, Vish Bajaj said, “The company’s technology and its product portfolio had evolved in response to the customer requirements and our new name now mirrors the expanded business and market segment in which the company now operates. The company is powering billions of digital interactions every month and the new name embraces its new stature and positioning.”