Reliance Communications Limited the Global Partner for the ICC events has announced their availability of rights for 2013 under their ‘Global Partnership’ with ICC Development International Limited (IDI) for mobile content rights exclusively till 2015.

“We would like to invite our prospective partners to exploit the exclusive sport content available over the mobile channel in multiple innovative ways through the distribution of ICC mobile rights and content to various Telecom service providers and Content Aggregators across the world for ICC Women World Cup and ICC Champions Trophy in 2013”, said Kunal Ramteke, Sr. Vice President and Head, VAS, Reliance Communications Limited.

Reliance Communications has always been associated as a ‘Global Partner’ for ICC events since the first ICC World Twenty20 in 2007. Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.

Reliance Communications now wishes to invite partners to distribute the ICC mobile rights and content to various Telecom Service Providers and Content Aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales.The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership. The period of this partnership would be for one month from the date of the commencement of each event in 2013 covering prior and post duration of each tournament.