Chinese firm KONKA, the leading global consumer electronic and mobile phone brand has tied up with MAK Mobility Private Limited to enter Indian phone market. KONKA has been selling its products to over 50 countries including USA, Europe and India.
Company sees big opportunity in the smartphone segment which contributes 25% by value, and 10% by units sold with CAGR of 100%.
Its smartphones operate on Google’s Android platform and are targeted at young, tech savvy, style conscious people, who want sophistication and panache. The company has so far has sold 300 million devices,
MAK Mobility will provide the platform for distribution and supply chain management of the brand in India. In a highly competitive environment, successful Smartphone distribution requires value added distribution and strong relationship with key retail chains/outlets for which MAK has the desired management bandwidth and competence to effectively deliver the same.
Li Hongtao, Chairman of KONKA Telecom said, “We plan to create localized mobile internet eco-system by providing smart devices bundled with cloud based services and applications”
“We were very careful in selecting our partners in India as this is a long term plan for us and we would like to bet on teams which have the proven ability to manage scale without compromising on the essentials of the business. Our products are going to be our testimonials”, he added.
Commenting on their distribution strategy, Manish Pengoriya, Director of MAK Mobility Pvt. Ltd. said, “Our success will be based on building robust real time distribution network focused on the key smartphones markets across India. We would endeavor to provide KONKA customers with matchless experience and quality through investment in technology enabling real time distribution and in development of KONKA Smartphone experience zones in key retail outlets across the country.”
The Indian market is the fastest growing after China and has the world’s second largest number of wireless subscribers, around 950 million and growing.
KONKA has over 25000 employees, 5 manufacturing bases in China and 3 manufacturing bases in Indonesia, Mexico and Turkey The company is listed on the Shenzhen Stock Exchange from 1992, with 400 million A-shares and 200 million B-shares. The company is ranked 5th among “Top 10 valuable Chinese electronic Brands” awarded by IDG in CES and Famous trademark: Top 10 of the "China Well-know trademarks" having brand value of USD 2 billion .