Aircel, one of India’s leading telecom players, launched its new brand campaign – ‘Joy of Little Extra’ under which it offers that little extra in value and delight for its subscribers through all its products, be it Extra SMS’, Extra Talktime or Extra Data.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services.”

He said that the new campaign series will see three products launches shortly.

The campaign conceived by McCann Worldgroup India will be on air from today, February 1, onwards across all electronic channels and digital space.

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