Sony which is hoping to compete with Apple, Samsung and Huawei in 2013 is eying Indian market for the success of Xperia Z. The device which was launched on Wednesday is priced at Rs 38,990.

The company said that it intends to increase the Xperia sales by three time to reach the target of Rs. 3,500 crore.

“Sony India has established market leadership in BRAVIA and CyberShot and we aim to replicate the same success with the Xperia range. The launch of Sony Xperia Z today, is the start of our journey to triple the Xperia sales in India, to Rs. 3,500 crore ,” ,” said Kenichiro Hibi, Managing director, Sony India.

Sony is hoping to revive its fortunes in India by ensuring the success of this device. To ensure its aggressive sale the company has tripled Xperia marketing budget to Rs 300 crore for 2013, doubling the sales channel counters to 8,000.

“We plan to establish Xperia Z among the top 3 smartphone brands in India. We want to exploit the business foundation we have and will make Xperia one of the biggest categories in Sony India,” Kenichiro Hibi, Managing director, Sony India said at the launch.

The Xperia Z was launched by its newly appointed brand ambassador, Bollywood actress Katrina Kaif. The smartphones comes with user experience and technology from some of Sony’s best platforms, like its BRAVIA HD display, its CyberShot camera technology and its legendary Walkman technology in music.

The Xperia Z operates on the Android 4.1 Jellybean platform, has a 5 inch full HD 1080p BRAVIA reality display, Qualcomm Snapdragon S4 pro quad-core processor, 13 megapixel fast capture CyberShot camera 4G LTE, Sony’s Walkman technology and a Battery stamina mode that can help increase battery back up by upto 50 percent.

Last month Sony Mobile Mobile said that it is committed to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony’s overall strategy and declared Sony’s intention to further enhance the premium mobile segment. Additionally, Sony Mobile announced that the highly anticipated Xperia Tablet Z will be available globally, and that its award-winning flagship smartphone, Xperia Z, is available now across 60 countries.

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