If you believe that the social media played a major catalyst in popular movements in the recent past including one by social activist like Anna Hazare, you are correct as the growing popularity of the social media like Facebook and Twitter among the youngsters and the college going students can be gauged from the fact that they account for 84% and 82% in their respective categories. This is the finding of the study by Internet and Mobile Association of India (IAMAI) and IMRB.

According to the report the number of social media users in Urban India reached 62 Million (Mn) by December 2012, and it is estimated to reach 66 million by June 2013.

“About 74 percent of all Active Internet users in Urban India use social media”, it said.

The report says that 8 metros are far ahead of their smaller counterparts in the use of social media. Delhi, Chennai, Kolkata and Mumbai along with four other metros account for 34 percent.

“34 percent are from the top 8 metros while 35 percent of the total users are from small towns of population up to 5 lakh.”, the report said.

Social media usage is also fast catching up with mobile internet users. According to the report, 77 percent of the users use mobile for social media. Email, social media, search, app store and chat / IM are used everyday by those accessing internet through mobile.

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