  New Idea Ivory phones which features 1GHz HSPA processor, VideoCore graphics, 3G/2G Dual SIM Dual Standby has Broadcom’s integrated Android 4.0 Smartphone platform, the BCM21654G.
Idea Cellular’s Ivory is the fifth Android smartphone the company has launched and the first device running on the Android 4.0 Ice Cream Sandwich operating system (OS).
The sleek looking ‘Idea Ivory’ was unveiled in the Indian market by Tollywood Superstar and Idea Brand Ambassador, Mahesh Babu in Hyderabad in January.
Powered by a Broadcom BCM21654G chipset, it features a 1 GHz ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps HSPA modem with low-power VGA video support. The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete system solution.
As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps. According to research firm IDC, India and Brazil will join the United States, China, and United Kingdom as the top five country markets for smartphone shipments by 2016.1
By selecting one of Broadcom’s 3G platforms optimized for Android, Idea Cellular is providing customers with an entry-level smartphone offering enhanced functionality, powerful graphics, and advanced features including dual-SIM connectivity. For more news, visit Broadcom’s Newsroom.
“As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.
“With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution,” said Rafael Sotomayor, Broadcom Vice President, Mobile Platform Solutions.
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